W RUGBY BECOMES SW9RDS RUGBY WEAPON OF CHOICE
At W RUGBY, we’re all about growing the game, inspiring players, and supporting rugby communities worldwide. That’s why we’re incredibly excited to announce our new partnership with Emma Sword’s SW9RDS RUGBY —a powerhouse player, coach, and mentor who’s breaking barriers and empowering the next generation of female rugby stars.
SW9RDS RUGBY is creating a platform to inspire, include, and grow. With Emma’s dedication to developing players of all ages and abilities, and W RUGBY’s commitment to supporting grassroots rugby, this partnership is a natural fit. Together, we’re here to make rugby more accessible, more inclusive, and ready for the future.
Who Is Emma Swords?
If you don’t already know Emma Swords, let us introduce you to someone helping to change the game for female rugby players across the UK. Emma is a dynamic, passionate Harlequins rugby player and coach with years of experience both on and off the pitch. She’s played at elite levels of the game and brings a wealth of knowledge, energy, and drive to everything she does.
But Emma’s impact goes far beyond her skills as a player. Through Emma Swords Rugby (SW9RDS RUGBY), she’s creating opportunities for young athletes to develop their talent, build confidence, and fall in love with the sport. Her sessions aren’t just about learning rugby fundamentals; they’re about fostering teamwork, self-belief, and having fun while doing it.
Why This Partnership Matters
At W RUGBY, we live by three key pillars: Innovate, Include, and Grow. Partnering with SW9RDS RUGBY hits every one of those pillars:
Innovate: Emma’s approach to coaching is dynamic, fresh, and player-focused, bringing innovation to the way the game is taught and played.
Include: Emma champions inclusivity, working tirelessly to get more girls and women involved in rugby while ensuring players of all ages, backgrounds, and abilities feel welcome and supported.
Grow: Together, we’re committed to growing grassroots rugby—one session, one ball, and one player at a time.
Through this partnership, W RUGBY is proud to support Emma in her mission to build the future of the sport. Whether it’s through premium rugby balls that players can rely on, or through initiatives that help fund rugby development programs, we’re here to back Emma every step of the way.
Bringing the W RUGBY Ball to SW9RDS RUGBY
To kick off the partnership, we’ve provided SW9RDS RUGBY with W RUGBY balls to elevate Emma’s coaching sessions. Designed for grip, precision, and durability, our balls are built to perform—whether players are learning their first pass or mastering their game.
With W RUGBY gear now part of the SW9RDS Rugby experience, we’re making sure every player gets the tools they need to develop their skills and take their game to the next level.
Emma’s Impact on the Rugby Community
Scroll through Emma’s Instagram @sw9rds_rugby and you’ll see it instantly: this is someone who truly loves the game and the people who play it. From coaching sessions with grassroots teams to inspiring young players through mentorship, Emma’s work is all about building a stronger, more connected rugby community.
Her efforts to promote women’s rugby in particular are something we’re incredibly proud to stand behind. As the sport continues to grow, coaches like Emma are playing a vital role in giving young girls the opportunities and confidence to pick up a ball and take the pitch.
What’s Next?
This partnership is just the beginning. Together, W RUGBY and SW9RDS RUGBY will continue to support players, coaches, and teams through high-quality rugby balls, inspiring sessions, and initiatives that make rugby accessible to everyone.
Stay tuned for more updates, collaborations, and opportunities to get involved with Emma and W RUGBY. Whether you’re new to the game or you’ve been playing for years, we’re here to help you grow your skills, find your team, and love the game even more.
Want to learn more about Emma Swords Rugby? Check her out at sw9rdsrugby.com and follow along on Instagram @sw9rds_rugby.
