meet the W RUGBY squad

built for the game. driven by purpose.

At W RUGBY, we’re a team of players, creators, and innovators who live and breathe rugby. From global partnerships to grassroots community projects, every ball we design and every relationship we build has one mission - to grow the game and elevate how it’s played.

core team

Dovy Cornerford

CO-FOUNDER
Proud Welshman and built for rugby. Sixteen years on the pitch, now driving innovation off it - Dovy leads W RUGBY’s mission to level up the game from the grassroots up.
Andy Lewis

CO-FOUNDER
A lifelong player obsessed with the sport and its purpose. Andy’s focus is simple - grow the game, back the players, and make rugby for everyone.
Lauren Ebeling

HEAD OF SALES // UK & US
From Chicago to Cheltenham, Lauren lives rugby every day. A player, leader, and champion of the women’s game - she’s driving W RUGBY’s growth on both sides of the Atlantic and backing the grassroots game that built it.
Fin Kelly

PARTNERSHIP MANAGER
All culture. No ego. Fin’s the connector of clubs and the heartbeat of our partnerships. Coach of the Savvy Panthers, he brings pure grassroots energy.

W RUGBY athletes

ELLA CROMACK

Fly-half. Creator. Record breaker.
Ella doesn’t follow the game — she rewrites it. Harlequin by club, England by future, and a lens-side storyteller capturing rugby in its rawest form.